LTM Unveils AI-Powered Marketing Solution on Salesforce Platform
LTM has unveiled BlueVerse™ M.A.X, an AI marketing assist solution built on Salesforce's Agentforce Marketing platform. This end-to-end marketing orchestration solution enables brands to deliver personalized experiences to their customers across geographies.
BlueVerse M.A.X integrates automated agents and human expertise to enhance return on investment, lower operational expenses, and foster ongoing innovation. The AI agents provide support for campaign creation, personalization, orchestration, and optimization.
Venu Lambu, CEO and Managing Director of LTM, commented that 'As an AI-centric organization, we infuse AI into everything we do.' He added that BlueVerse M.A.X embeds intelligence across campaign planning, execution, and optimization to enable personalization at scale, accelerate ROI, and redefine modern marketing.