LuxExperience Drives Growth with Focus on Top Customers
LuxExperience's focus on top customers has helped drive growth in an uneven luxury market. Speaking at the Goldman Sachs Global Consumer and Retail Conference, LuxExperience executives highlighted the resilience of its customer base compared to the broader luxury shopper pool.
The company reported double-digit growth in recent quarters, with Mytheresa nearing a 6% adjusted EBITDA margin and average order value above EUR 800. Top customers now account for more than 40% of revenue, up from around 25-30% at the time of its initial public offering.
LuxExperience is expanding into fine jewelry, menswear, kidswear, and underpenetrated regions such as parts of Eastern Europe and Asia-Pacific. The company sees room to grow in bags, accessories, and shoes, but new categories must fit the brand and serve top customers.