LVMH-Backed Firm Sells Wellness Brand Thorne to Procter & Gamble for $3.8B

L Catterton, the private equity firm backed by LVMH, has sold wellness brand Thorne to Procter & Gamble (P&G) in a $3.8 billion deal.

The transaction, expected to close in Q4 2026, follows L Catterton's initial investment in Thorne in 2023.

L Catterton claims to have helped accelerate Thorne's growth through enhanced marketing and commercial capabilities, as well as investments in science, R&D, and technology.

Marc Magliacano, a Managing Partner at L Catterton, said: 'Our investment in Thorne reflects what L Catterton does best: identifying enduring shifts in consumer behaviour and partnering with category-leading brands.'