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Makati Goes Viral as DOT Promotes City as Urban Destination
The Department of Tourism (DOT) is promoting Makati as an urban destination through a series of playful tourism cards.
The campaign, which has gone viral on social media, encourages travelers to 'pack your bags, bring your Makati dollars, and start learning Makatinese' for their next urban adventure.
The cards present Makati as a 'visa-free' destination, highlighting activities such as gallery hopping, weekend markets, cafe hopping, dining at various spots, going for a run, enjoying a staycation, watching the city lights, and experiencing the nightlife.
The campaign has garnered 16,800 reactions, 3,800 shares, and over 420 comments on Facebook, as well as 13,700 likes and 478 comments on Instagram.