Maximizing GLSA Visibility: 5 Essential Steps for Contractors

If you're an HVAC or plumbing contractor using Google Local Services Ads (GLSA), you know how crucial it is to maximize visibility and attract new leads. However, many business owners struggle to get a high volume of qualified leads from this platform.

According to Will Merritt, managing partner for Effective Media Solutions, the fastest way to get more leads from GLSA is to answer your phone consistently, drive consistent reviews, enable message leads, use the book online tool, and set up your profile completely.

Answering calls from this platform is paramount to success. Google will de-rank your ads if you don't answer calls from GLSA, which means they won't show as often when people search for your services. Merritt recommends listing only business hours that you can consistently answer your phone and setting up a system to handle evening calls.

Consistent reviews are also crucial. Reviews are the most important ranking factor for local services after answering phone calls. Merritt emphasizes the importance of making reviews part of your company culture, asking customers for reviews whenever possible, and making it easy for them to leave a review.