McDonald's Bets Big on Novel Drinks Amid Growth Woes

McDonald's is rolling out new beverages in an effort to boost growth. The fast-food giant has been testing innovative drinks in select markets and will introduce more options, including a line of energy drinks with Red Bull, later this year.

The company is hoping that its novel drinks will attract customers, but some analysts are skeptical about their ability to drive sustained growth.

McDonald's is in the middle of its turnaround strategy, called NEXT, which aims to simplify operations and add new menu items. The effort has yielded mixed results so far, but analysts remain cautiously optimistic.

Beverages are a high-margin item for McDonald's, but they may not be enough to solve the company's stagnant-growth crisis.