McDonald's Gamble on Energy Drinks May Not Be Enough
McDonald's is struggling this year, with its stock down nearly 10%.
The company is trying to bring back cost-conscious customers through innovative beverages and promotions.
A new line of energy drinks in collaboration with Red Bull will be introduced in mid-August.
However, a financial expert believes that novelty drinks are not enough to solve the stagnant-growth crisis facing McDonald's and its peers.