McDonald's Hands $100m McDelivery Ad Account to Leo Burnett London
McDonald's has awarded its global advertising account for its new McDelivery home-ordering service to Leo Burnett London. The account, valued at $100m (£77m), was won after a pitch involving multiple agencies.
The move is significant as it marks the expansion of McDonald's delivery services, which have been in development for some time. With this new partnership, McDonald's aims to further boost its online ordering capabilities and reach a wider customer base.
Limited details are available on the specifics of the account win or how Leo Burnett London plans to utilize its advertising expertise to promote McDelivery. However, it is clear that the agency will play a crucial role in shaping the global marketing strategy for McDonald's new home-ordering service.