McDonald's India Adaptation: A Global Brand Learns to Localize

Businessman Harsh Goenka recently shared on X (formerly Twitter) a special Shravan menu from McDonald's, highlighting how global food brands adapt to local customs and eating habits in India. He pointed out that international companies must adjust their products for the Indian consumer.

The Shravan menu includes vegetarian options and items prepared without ingredients like onion and garlic, which are often avoided during this period of fasting. Options include a 7 veggies burger, burgers without onion and garlic, unsalted fries, and special combinations.

Goenka's post sparked a wider discussion about how international companies adjust their products for Indian consumers. Some users suggested that satvik food could be offered as a regular choice, rather than appearing only during religious occasions. Others noted that global food chains have had to adapt their menus to local tastes and traditions in other countries too.