McDonald's Monopoly Promotion Launches in the UK

McDonald's has launched its annual Monopoly promotion in the UK, inviting customers to 'power peel' on-pack and in-app.

The campaign, handled by TMS with supporting ads from Leo Burnett UK, encourages participants to peel off stickers from food packaging or play through a digital game on McDonald's app.

There is no word on the specific prizes or rewards for this year's promotion, but previous years have offered items such as cash, free meals, and even experiences like trips abroad.