McDonald's Shares Plummet to 52-Week Low Amid Customer Traffic Decline
McDonald's shares hit a 52-week low at $259.85, marking a 16% decline in annual value and a 20% drop over six months.
The company is reviving its Spicy Chicken McNuggets for a limited time starting September 1, aiming to boost customer traffic amidst persistent challenges.
McDonald's second-quarter U.S. same-store sales grew only 0.8%, while worldwide comparable sales increased 1.3% and revenue rose 4%.