Stocks
McDonald's Stock Hits New Low Amid Traffic Challenges
McDonald's stock has hit a fresh 52-week low of $259.85 as the company faces challenges in maintaining customer traffic and sales growth.
The stock decline is significant, with shares down 16% over the past year and 20% over the last six months.
Despite this, McDonald's is highlighting its upcoming promotion of Spicy Chicken McNuggets, which will return nationwide for a limited time starting September 1, 2026.
The company is positioning the spicy nuggets as a way to re-engage lapsed customers and drive incremental visits, with the goal of boosting traffic and supporting digital ordering and app engagement.