McDonald's Stock Slips Towards 52-Week Low Amid Analyst Price Cuts
McDonald's stock has slipped towards its 52-week low as analysts have cut their price targets. On September 11, 2026, McDonald's shares closed at $252.53 on the New York Stock Exchange, near a two-year low and close to their 52-week trough. According to Intellectia.ai, Wall Street's consensus price target for McDonald's stands at $313.50, implying a roughly 24% upside from the recent price of around $253.
However, several analysts have reduced their price targets in recent days. TD Cowen lowered its price target to $282 from $300 on September 11, while maintaining a Hold rating. Deutsche Bank has also reduced its price target on McDonald's to $300 from $325 but kept a Buy rating.
The company's stock has been under pressure due to concerns over its value proposition in the United States. Asianet Newsable notes that McDonald's faces growing competitive pressure around value offerings in its U.S. business, which could weigh on traffic and check sizes if the company fails to calibrate its value messaging effectively.
Despite these challenges, McDonald's has shown resilience in recent quarters. In the second quarter of 2026, the company generated total revenue of $7.099 billion, up from $6.843 billion in the prior-year quarter, an increase of about 3.8% year over year.