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McDonald's Teams Up with Xbox for Gaming Food Campaign
McDonald's and Xbox have collaborated on a campaign called 'Side Missions' that brings gaming food to the real world. The campaign was created by Leo UK.
No specific details are provided about the scope or budget of the campaign, but it appears to be an effort to combine the worlds of gaming and fast food.
The exact nature and goals of the 'Side Missions' campaign are not specified in the source material. However, given its connection to Xbox, a major video game brand, it is possible that the campaign aims to promote new games or tie-ins with McDonald's menu items.