McDonald's Turns to New Drinks in Desperate Bid to Revive Growth
McDonald's has been struggling this year, with its stock down nearly 10%.
The fast-food chain is trying to bring back cost-conscious customers by introducing new and innovative drinks. One such collaboration is with Red Bull to create a line of energy drinks that will hit stores in mid-August.
However, some analysts believe that these novelty drinks may not be enough to solve the stagnant-growth crisis facing McDonald's and its peers in the industry.
The company is also working on its turnaround strategy called >NEXT, which aims to simplify operations while adding new and improved menu items. So far, results have been mixed, but analysts remain cautiously optimistic about the long-term prospects of McDonald's stock.