McDonald's Unveils McGold Card Giveaway in Australia with 30 Daily Deals
McDonald's Australia has launched its McGold Card giveaway as a month-long promotion via app purchases. The company will offer 30 daily deals in September, with each eligible Golden Deal purchase counting as an entry.
The total face value of the nine McGold Cards amounts to A$561,600, with eight cards awarded through MyMacca's and one presented at a Bondi Beach competition.
Each card gives the winner A$30 in food per week for 40 years, valuing each prize at A$62,400. The promotion aims to gather digital orders and encourage repeat customer visits, while gathering data on app users and sales targets.
The company's Australian footprint provides significant scale for the test, with over 1,025 restaurants and approximately 85% operated by franchisees. The system employs upwards of 115,000 staff, with revenue generated through rent, royalties, and fees tied to franchised sales.