McDonald's Value Perception Hits Record Low Amid Traffic Decline

McDonald's is facing growing criticism from customers over its value proposition. The company's U.S. customer traffic declined in the second quarter, with higher prices and reduced perceived value driving some diners to rival chains.

A survey of 227 respondents found that about 57% rated McDonald's value as poor or very poor, citing cuts to app-based discounts and ending richer promotional offers.

McDonald's shares have declined 9.6% year-to-date as investors focus on the company's ability to balance value-driven promotions with profitability amid sector-wide competition.