Melissa Brings Native Change-of-Address Updates to Salesforce
Businesses that rely on bulk mail to communicate with customers often struggle with maintaining accurate address data in Salesforce. This can lead to missed USPS bulk-mail discounts and increased costs from returned mail.
Melissa, a global leader in data quality and address management solutions, has announced the integration of its SmartMover tool directly into Clean Suite for Salesforce. The tool processes National Change of Address (NCOA) and Canadian Change of Address (CCOA) updates, helping businesses keep customer and prospect data up-to-date without manual workarounds.
'Putting SmartMover inside Clean Suite closes the gap,' said John DeMatteo, Solutions Engineer at Melissa. 'Move updates land on records that are already verified and enriched, so the data stays mailable without extra tools or manual workarounds.'