Microsoft Ads Rolls Out Feature to Exclude Audience Placements in PMax Campaigns

Microsoft Advertising has rolled out a new feature that allows advertisers to exclude Audience ads placements within Performance Max campaigns. This feature, spotted by Hana Kobzová at PPC News Feed, enables users to prevent their ads from displaying alongside specific page titles by adding unwanted terms.

The 'Excluded content terms' setting can be added at the account or campaign level and can block up to 1,000 terms. Any terms added to a campaign will automatically apply to all campaigns within that account, saving time for advertisers.

This new feature is designed to give advertisers more control over where their ads are displayed and help them avoid unwanted placements. Microsoft Advertising also allows users to exclude ages and genders in Performance Max at the asset group level.