Microsoft Clarity Update Separates Branded from Non-Branded AI Citations
Microsoft has updated its Clarity tool to better help marketers understand AI-generated citations. The new feature separates branded and non-branded query labels, filters, and Share of Authority breakdowns in the AI Citations dashboard.
This update is aimed at helping chief marketing officers (CMOs) get a clearer picture of where their AI visibility comes from and where competitors may have an edge. Marketers can now review grounding queries one at a time, making it easier to measure and compare branded and non-branded queries.
The new filters include branded labels on relevant grounding queries, filters for branded and non-branded queries, citation counts for each query type, and Share of Authority reporting for each group. Microsoft defines Share of Authority as the percentage of citations attributed to a domain compared with other cited domains.
Marketers should note that Clarity's data has its limitations, including not providing a complete record of every citation or prompt, and very low-volume activity may be left out. The dashboard is built for tracking trends and comparisons, and totals can vary between page and grounding-query views.