Microsoft Dangles Cheaper Xbox Game Pass Deal for Lapsed Subscribers

Microsoft is offering some Xbox Game Pass Ultimate subscribers a discounted rate of $16.09 per month for a one-year subscription, which is nearly $7 less than the current price.

This move comes after a price increase last October and a subsequent drop to $22.99 per month in April.

The reduced pricing appears to be an attempt by Microsoft to lock in customers who frequently use Game Pass but may cancel their subscription due to cost concerns.

Some users on Reddit have reported receiving the offer, which would save them $82.80 over the course of a year.

This is the first time dynamic pricing has been used for Xbox Game Pass, and it's unclear how Microsoft determines who receives the discounted rate.