Microsoft Dynamics 365 Sales Boosts MSC's Global Shipping Operations
MSC, the world's largest container shipping company by fleet size and cargo capacity, has successfully implemented Microsoft Dynamics 365 Sales to manage its operations and customer relationships. With a decade-long digital journey and a long-term relationship with Microsoft, MSC chose to scale up its capacity while maintaining a personal touch with customers.
The company's ultimate goal was to deliver exceptional customer experiences as it grew, says Cristian Trujillo Garcia, Global CRM Product Owner, MSC. To achieve this, MSC invested in digital infrastructure and built on its existing Microsoft Dynamics 365 environment, which included Dynamics 365 Customer Service.
In 2024, MSC implemented Dynamics 365 Sales across its sales and trade teams, along with Copilot for Sales. The solution integrates with Microsoft Outlook for seamless calendar management and easier scheduling of customer visits. It also provides a streamlined opportunity management and quote request process.
The key to keeping the customer front and center is an environment that can keep up with the pace of shipping and changing customer needs, according to MSC. With Dynamics 365 Sales, employees have access to a single platform for viewing all relevant customer data, helping the company build effective long-term partnerships.