Microsoft Executive Joins Sprinklr Board Amid AI Focus
Unified CXM platform Sprinklr has made a significant appointment in its Board of Directors. The company announced that Jordi Ribas, a veteran of Microsoft and currently its President of Search & AI, will join the board. With over 26 years at Microsoft under his belt, Ribas has led various product teams including those behind Bing, Web IQ search engine for agents, and Azure. He is also credited with launching the original Copilot AI system.
Ribas' experience in turning breakthrough technologies into products used by millions will be valuable to Sprinklr as it continues to develop its AI-native platform. As Ragy Thomas, founder and Board Chairman of Sprinklr, noted: 'AI is creating an opportunity to fundamentally transform customer experience.' Ribas himself agrees: 'AI is creating an opportunity to fundamentally transform customer experience.'