Microsoft MVP Tracks Company's Frequent Product Name Changes
A Microsoft MVP has created a website to help people keep track of all the brands Redmond has replaced over the years. The site, called The Microsoft Rebrand Registry, was created by Loryan Strant after some banter with other MVPs about Microsoft's many product name changes.
The site lists 72 Microsoft products and 158 names they've had over the years. It also includes analysis of Microsoft's branding, which sees a product's name survive for an average of two years and eleven months.
Strant has even attempted to predict which Microsoft products are likely to get a new name soon by considering factors such as the amount of time the current name has applied, prior names, and the frequency with which Microsoft changes names of products in the same family.