Microsoft Rolls Out New Reporting Template for AI Max
Microsoft Advertising has rolled out a new reporting template called Search term landing page report for AI Max. This report provides advertisers with full insights into all parts of AI Max's performance, according to Navah Hopkins, Microsoft Ads Liaison.
The search term landing page report is distinct from the traditional 'Search terms' and 'Search term insights' reports, which mix in data from other formats like PMax and standard Search. The new report allows advertisers to see AI Max's matched queries at the Keyword level, giving them a more comprehensive view of its performance.
The default columns in the search term landing page report include Search term, Final URL, Campaign, Ad Group, Headline, Delivered match type, Final URL source, Impressions, Clicks, Spend, Conversions, and Conversion rate. The report also provides visibility into how AI Max dynamically serves relevant URLs based on a user's query.