Microsoft Targets Churned Xbox Game Pass Subscribers with Secret Discounts

Microsoft has been offering secret discounts to Xbox Game Pass subscribers who have cancelled their service and then return, according to reports on Reddit. The company is using a targeted approach to win back customers, with some users receiving up to 30% off the regular price of Xbox Game Pass Ultimate.

The Redditor who started the thread reported that they received an offer for $16.09 per month for the Ultimate plan, which is 30% lower than the standard price of $22.99. They explained that they had been cancelling and resubscribing to Xbox Game Pass on a regular basis over the past two years.

Other users have also come forward with similar experiences, reporting discounts ranging from $18 to $20 per month for 12 months of Xbox Game Pass Ultimate. It is unclear what criteria Microsoft uses to distribute these win-back discounts, but some speculate that it may be based on activity, subscription history, or multiple accounts.

Microsoft's use of targeted promotions has raised questions about whether loyal subscribers should also receive exclusive discounts. Some users have expressed frustration at being overlooked in favor of those who cancel and return to the service.