MicroStrategy Sells Branded Nike Merchandise in Bitcoin-Themed Store

MicroStrategy has launched its own online store, which includes a range of merchandise featuring Nike's iconic Air Jordan design. The 'Bitcoin Jordans' are priced at $250 per pair and have been branded with MicroStrategy's logo.

Notably, the checkout process on MicroStrategy's website does not accept Bitcoin payments, despite being a company that has heavily invested in cryptocurrency. Instead, customers can pay using credit cards or digital wallets like Apple Pay.

This move is part of MicroStrategy's broader strategy to promote its Bitcoin holdings and attract new investors. The company's stock price has risen significantly over the past month, up 45% since January, which may be contributing to the appeal of its branded merchandise.