Minute Maid Brings Juicy Wins to Zero Sugar Lineup

Minute Maid is expanding its 'Bring the Juice' platform to Minute Maid Zero Sugar for the first time, aiming to help consumers celebrate life's small wins. The new campaign, which will run in both English and Spanish across the U.S. and Canada, features humorous TV spots and social-first content that brings everyday moments into miniature worlds.

The 'Bring the Juice' platform is rooted in helping consumers find positivity and confidence in everyday life, with a focus on great taste without compromise. Minute Maid Zero Sugar offers full flavor with zero grams of sugar per serving, available in refreshing flavors such as Lemonade, Pink Lemonade, and Strawberry Lemonade.

The campaign will reach audiences across streaming and digital platforms, including Disney+, ESPN+, Hulu, Netflix, Paramount+, Tubi, Amazon, Fuse, and more. The voices of comedic talent Melissa Villaseñor and others bring the campaign to life through relatable moments and sharp humor.