Momentum Wins Optus Retail Account in Multi-Year Deal

Independent agency Momentum has been appointed by Optus to handle its retail account in a multi-year agreement. As part of this partnership, Momentum will be responsible for delivering activations across Optus' national retail network.

This includes major product launches that bring high-impact brand moments directly to customers at the point of purchase.

The appointment marks another step change in the agency's continued success, building on sustained growth and a sharpened strategic direction under managing director Jen Peace.

Momentum has been steadily expanding its client base, with a portfolio now featuring blue-chip brands such as SAP, Endeavour Group, Heineken, Lion, and American Express.