Monica Radulescu Leads LIA's Creative Strategy Jury for 2026

Monica Radulescu, senior strategy manager at OLA - Our LEGO Agency in Billund, has been appointed as the jury president for the LIA 2026 Creative Strategy judging session. The event will take place from September 25th to October 3rd in Las Vegas, where ten industry strategists will gather to evaluate submissions.

Radulescu, with over 20 years of experience, has worked across five countries and helped shape campaigns for renowned brands like Diesel, Coca-Cola, and Heineken. She believes that great strategy should make ideas feel obvious, revealing something that was true all along but had been hiding in plain sight.

The jury president emphasized the importance of telling a clear and simple story, making the work feel smart without appearing to be overly clever. Radulescu also expressed her preference for simple insights that might seem obvious only after someone has articulated them.

According to LIA's VP-Awards Director Christina Shaw, the category focuses on approaching brand problems differently from competitors. The jury members will scrutinize submissions to recognize and award executions that set a gold standard for 2026.