Montenegro Coca-Cola Partnership Aims to Strengthen Community Resilience
Coca-Cola HBC Montenegro is taking steps to strengthen community resilience and support sustainable development in the country. At a panel discussion as part of the Green Montenegro International Film Fest, Vuletić emphasized that European integration is not just a formal framework but an opportunity to build systemic solutions through responsible business.
The company is participating in the establishment of Recomont, a local packaging waste management operator, with the aim of creating a sustainable and efficient model for collection and recycling across the country. This initiative is part of the company's sustainability goals, which include reducing plastic use and facilitating recycling processes through innovative solutions such as non-separable caps and lighter packaging.
Coca-Cola HBC Montenegro has also been implementing community support projects that contribute to its sustainability goals. The 'Catch the Clean Wave' initiative, launched in 2018, aims to build environmental awareness and promote proper disposal of used packaging through institutional support from relevant ministries and local governments, as well as collaboration with NGOs, utility companies, and the hospitality sector.