Mr. Pibb Revival Sparks Growth for Coca-Cola

Coca-Cola's decision to revive its Mr. Pibb brand has paid off in a big way, with the soda becoming the fastest-growing brand of 2026, according to Morning Consult.

The company relaunched Mr. Pibb in late 2025 with a new recipe, resulting in an increase of 11.2 percentage points in overall purchasing consideration.

The brand was previously flat for several years before the re-launch, but it saw significant growth among all age groups - Generation X (15.5%), millennials (11.7%), and Baby Boomers (9.8%) - although its rate of growth was smaller among Generation Z (5.5%).

Brands found in grocery stores made up more than half of the survey's top-performing brands, with Morning Consult noting that 'these brands saw their consideration rise more modestly than Mr. Pibb's 11-point jump.'