Nestle Unloads Mainstream Vitamin Brands for $1 Billion
Nestle is divesting its mainstream vitamin brands to private equity firm Yellow Wood Partners for $1 billion. The deal, set to close in the first half of 2027, marks another strategic move by Nestle's CEO Philipp Navratil to streamline the company's portfolio and focus on growth areas.
The sale includes seven brands: Nature’s Bounty, Osteo Bi-Flex, Ester-C, Gard, Nuun, Puritan’s Pride, and Sisu. These brands generated $1.2 billion in sales last year, according to Nestle. The company will retain its premium brand Solgar.
Nestle's decision to sell its mainstream vitamin business is part of a broader trend in the consumer goods industry, where companies are shifting focus towards health and wellness products. Procter & Gamble recently acquired supplements maker Thorne for $3.8 billion.