New Coke Fizzles Out: Coca-Cola's Infamous Formula Flop

Coca-Cola's infamous 'New Coke' debacle of 1985 serves as a cautionary tale for brands considering revamping their flagship products.

Launched in April 1985, New Coke was met with widespread criticism and public outcry, with many loyal customers feeling that the company had tampered with a classic formula.

The backlash was so intense that just three months later, Coca-Cola returned to its original formula, retreating from what Daniel Neman calls 'one of the most infamous marketing mistakes in history.'