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Nike Dials Back Small Store Concept Amid Retail Strategy Shift

Guavy AI Editorial Team Published August 19, 2026

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NKE

Nike, Inc. (NKE) has scaled back its small-format store concept, Nike Live, closing as many as 14 neighborhood-based locations.

The move marks a shift in retail strategy for the company, which regularly evaluates its fleet and makes adjustments to align with growth plans.

A spokesperson for Nike confirmed the closures but did not provide further details on the number of stores affected or the impact on employment.

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