Nike Stock Hits 52-Week Low: Will 'Win Now' Strategy Save the Day?

Nike's turnaround strategy, 'Win Now', is being put to the test as the company's stock struggles to recover. Despite receiving a $986 million tariff refund this year, Nike's (NYSE: NKE) shares are down over 30% year-to-date and trading near its 52-week low of $40. This price point has not been seen in over a decade.

The company is focused on rebuilding wholesale channels and investing in teams and athletes to boost loyalty and repeat customers, but investors may be losing patience as they wait for results from the 'Win Now' strategy.

Nike's new chief financial officer started on August 17, and the company is also tightening control over Chinese digital distribution as sales continue to fall there. While some positive momentum is building, the jury is still out on whether this initiative will be a long-term success.