Nike Stocks Plummet 78% Amid Woke Branding Criticism

Nike's long-standing dominance in sneakers and apparel has faced significant scrutiny after its shares fell roughly 78% from their peak, sparking debate over the brand's 'woke' positioning.

Critics argue that Nike's shift towards a more socially conscious brand image has hurt consumer loyalty, leading to the decline.

The company's decades-long dominance in sportswear has been eroded, and its influence extends beyond footwear to shape trends in fashion, music, and sports.