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Nike's FIFA Campaign Falls Flat Ahead of World Cup

Guavy AI Editorial Team
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NKE
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Nike's star-studded 'Rip The Script' campaign, featuring Cristiano Ronaldo, Kylian Mbappe, LeBron James, and Travis Scott, is struggling to boost shares of Nike Inc. (NKE) ahead of the FIFA World Cup.

The company expects football, basketball, and training categories to return to growth over the next few quarters, according to CEO Elliott Hill.

NKE stock has declined 4% this week, poised to snap a two-week streak in the green. Shares are also on track for their worst year since 1997.

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