Nourison Home VP Drives Digital Growth with Unlikely Catalyst

Eric Peykar's journey to becoming vice president of e-commerce at Nourison Home began in his childhood, surrounded by the furniture and rug business. Growing up in a family deeply rooted in the industry, he spent Saturdays at Peykar Rugs learning the ins and outs from his father.

Peykar started his formal career with Nourison in entry-level roles, deliberately taking time to learn about products, customers, and channels 'from the ground up'. However, it was an unsolicited email from Amazon that set him on a path of rapid growth for Nourison's e-commerce business.

The email introduced Peykar to retail media, which he described as 'digging into the rabbit hole.' This led to building expertise across marketplaces, advertising platforms, data infrastructure, and vendor relationships. Today, Peykar oversees strategy and operations for major retail partners including Amazon, Walmart, Target, Home Depot, Lowe's, Wayfair, and emerging platforms like TikTok Shop.

As vice president of e-commerce, Peykar leads a team of specialists while working closely with executive leadership to drive the company's continued digital growth.