Nvidia Hikes AI Chip Prices by Over 15% Amid Memory Cost Soar

Nvidia, a leading provider of artificial intelligence (AI) chips, has informed its largest customers that prices for servers containing its AI chips will rise by more than 15% starting from next year. The price hikes will affect systems including those with the Vera Rubin and Grace Blackwell chips, which are Nvidia's flagship offerings.

The increases will be due to soaring memory chip costs, according to people familiar with the process. Companies that build servers under contract for large data center operators such as Microsoft, Alphabet Inc.'s Google, and Oracle have recently informed their customers of the upcoming price hikes.

Nvidia is set to report its second-quarter results on August 26, 2026, which may provide more insight into the company's financial performance. The AI chip maker has become a proxy for the broader AI ecosystem spanning chip makers and companies financing the rapid expansion of data center capacity.