Nvidia Plays Matchmaker in Nordics Amid AI Data Center Boom
Nvidia is expanding its influence in the AI ecosystem by acting as a matchmaker between companies with graphics processing units and data-center operators in the Nordics. According to sources, the chip giant has reached out to data-center companies, sounding out potential customers who can deploy its GPUs in the region.
The Nordics are an increasingly sought-after location for AI infrastructure due to their access to power and land. The area is set to see gigawatts of new data-center capacity built in the coming years, with numerous multi-hundred-megawatt facilities announced in Finland and Norway recently. Pure DC plans to invest 1.5 billion euros ($1.74 billion) to build a 110 MW campus in Finland, while Arcem has plans for a site with up to 500 MW of capacity.
Nvidia's efforts are seen as part of its value proposition to GPU customers, helping ensure that those who have money and demand for GPUs also have access to data-center space. The company typically sells its chips to original equipment manufacturers, but often has relationships with the companies buying the end product.
Nvidia did not respond to a request for comment from CNBC.