Ogilvy UK Taps Stephen Maycock to Lead Influence Creative Strategy

Ogilvy UK has promoted Stephen Maycock to lead its influence creative strategy team in the UK. He joined the agency just eight months ago as a strategy director and will now oversee the fast-growing team of influence creatives and strategists.

Maycock's role is critical, as more brands and existing clients recognize the importance of influencer marketing for growth. Alongside his new position, he will also lead the strategic output of influencer capabilities across Europe for The Coca-Cola Company.

He will continue to work with Rachel Porter, head of influence strategy, EMEA, who praised Maycock as a natural leader who has made an impact on both the team and the wider Ogilvy business since joining in January.