Oles Takes Helm as Salesforce CMO

Erin Oles has been promoted to President and Chief Marketing Officer at Salesforce. In her new role, she will oversee brand, product marketing, communications, and events for the company's global marketing organization.

Oles has spent over five years at Salesforce, steadily advancing through senior marketing leadership roles. Before her latest promotion, she was EVP, Global Integrated Marketing. Her relationship with Salesforce goes back even further, having previously served as Program Manager, Dreamforce from 2009 to 2012.

In her previous role at Rodan + Fields, Oles helped develop a patented livestream capability that expanded event reach from roughly 10,000 to more than 60,000 participants. The platform supported off-cycle product launches and contributed more than $100 million in incremental revenue.