Olipop Taps Electrolit Vet Christian Patiño Webb as New CEO

Olipop, a functional soda company that formulates its products with plant fiber, prebiotics, and botanicals, has appointed Christian Patiño Webb as its new chief executive officer. He succeeds Ben Goodwin, who will transition to the role of executive chairman and head of innovation for the company.

Goodwin founded Olipop in 2018 with a focus on digestive health, but he will now focus on the company's long-term vision, advance innovation, and shape its next phase of growth. He will work closely with Patiño Webb to ensure a smooth transition.

Patiño Webb comes from Electrolit, where he was most recently CEO. Throughout his career, he has held leadership positions at several major consumer goods companies, including Procter & Gamble, Johnson & Johnson, Red Bull, and Unilever.