Olipop Taps Experienced Leader for Top Spot Amid Expansion Plans
Olipop, the prebiotic soda brand, has named Christian Patiño Webb as its new CEO. This change is part of a larger leadership restructuring effort aimed at supporting the company's continued growth and expansion.
Patiño Webb brings over 20 years of commercial leadership experience from top consumer packaged goods companies like Procter & Gamble, Johnson & Johnson, Red Bull, and Unilever to his new role. He has also held executive positions at high-growth functional beverage and wellness startups such as Day One and SmartyPants Vitamins.
Patiño Webb's experience in scaling consumer brands and strengthening organizational capabilities will be crucial in guiding Olipop through its next phase of growth. As he takes the reins, founder Ben Goodwin steps into the role of executive chairman and head of innovation.