OpenAI Ditches Traditional Pricing for Outcome-Based Model

OpenAI is reportedly testing outcome-based pricing for its AI services, joining companies like Salesforce in this new approach. The Information reported that OpenAI has started allowing some major customers to pay only when its AI completes assigned tasks, marking a shift away from conventional usage-based pricing.

This change comes as OpenAI prepares to launch Astra, its next-generation model focused on AI agents. During a closed preview for VIP customers in early August, tech journalist Alex Heath attended and detailed his take-aways in a blog post. OpenAI CEO Sam Altman reportedly told attendees that Astra could be the first model where AI 'invents new things in a way that matters.'

Astra can coordinate multiple agents and operate across software tools, according to Heath. The model can handle tasks such as creating presentations, reviewing financials, and analyzing messy data at a 'superhuman, very fast' pace.