OpenAI Retreat Backlash Highlights Challenges of Influencer Marketing in the Age of AI
OpenAI is facing backlash over its 'Summer Club' retreat in New York's Hudson Valley, where the company invited about 30 influencers to learn more about ChatGPT and its new Work tools.
The event was criticized for promoting a luxury getaway while ignoring concerns about the environmental impact of data centers. The public-facing content focused on the resort and activities rather than explaining why the trip existed or what followers were supposed to learn from it.
OpenAI defended its decision to work with influencers, saying they are an important part of their community and how people get information about their products. However, the company didn't directly address the criticism driving the backlash.
Coca-Cola's new campaign 'The World Will Wait' encourages customers to put down their screens and spend time with family. The campaign includes ads, billboards, and influencers urging followers to go 'AFK,' or 'away from keyboard.'