Options Market Awaits Catalyst as Apple Prepares to Unveil iPhone 18

The options market is experiencing a lull in activity as investors wait for a catalyst to drive prices. In this week's $100 Options Club, we explore two potential events that could spark movement: Apple's September 9 event and its expected unveiling of the iPhone 18 lineup, including a possible foldable iPhone.

Apple is trading around $325, about 6% below its record intraday high. A history of performance following product launches suggests that Apple may see an initial decline on launch day, but subsequent price increases over the next 60 sessions. This week's setup for Apple involves a long call spread strategy, which allows investors to bet on a surprise increase in stock price without overpaying for it.

The bear case for Apple is based on expectations being low due to its proximity to a record high. A soft foldable pricing or thin preorders could trigger a sell-the-news flush, making the long put strategy an attractive option.