P&G Acquires Thorne for $3.8 Billion in Bid to Dominate Supplement Market

Procter & Gamble (P&G) has agreed to acquire supplement maker Thorne for $3.8 billion from L Catterton, according to P&G CEO Shailesh Jejurikar.

The acquisition is part of P&G's strategy to tap into the growing supplement market, which was highlighted by Unilever's $1.2 billion deal for Grüns in April.

Thorne's products cater to various health needs, including wellness and nutrition, making it an attractive addition to P&G's portfolio.

The acquisition is expected to boost P&G's presence in the supplement market, which has seen significant growth due to increasing consumer interest in health and wellness.