P&G Buys Science-Backed Wellness Company Thorne for Expanded Health Portfolio

Procter & Gamble (P&G) is expanding its health and wellness portfolio by acquiring Thorne, a science-driven wellness company that specializes in dietary supplements and personalized health solutions.

The proposed acquisition will add Thorne to P&G's Health Care business, allowing the consumer products company to tap into growing demand for health products that combine scientific support, product quality, and practitioner credibility.

Thorne offers a range of products across several health and wellness categories, including whey protein isolate, creatine, electrolytes, and nutritional supplements. The company has built a reputation among consumers, healthcare practitioners, and professional partners through its focus on scientific research, product quality, and innovation.

P&G believes that Thorne's characteristics complement its existing Health Care business and broader strategy of helping consumers manage everyday health and well-being.